Content writing is a popular method of digital marketing. Digital marketing has a subsection called content marketing and this is where content writing is used.
Due to its immense popularity, writers are under a lot of pressure to create high-quality content. Pair that with tight deadlines and huge workloads, and the pressure becomes threefold.
Writers can alleviate some of that pressure using paraphrasing tools. These tools not only help them save time and create a lot more content, they also help them increase the quality of said content.
We will be checking out some ways in which content quality is improved by using paraphrasing tools.
How to Improve Content Quality Using Paraphrasing Tools
1. Paraphrasing Tools Improve the Delivery
Tone and delivery are very important when it comes to the performance of your content.
How you phrase certain things can invoke different feelings among your audience. As such, keeping a positive tone while subtly promoting something can help increase lead conversions.
A negative or aggressive tone, on the other hand, may lead to terrible performance as it can rub people the wrong way.
Another issue that can occur with tone and delivery is that an author may abruptly switch their tone and this can negatively impact the delivery of the content.
A paraphrasing tool can improve the content by changing the delivery to match the tone. These kind of AI paraphrasers can detect the tone that the author is going for and can rephrase the parts that don’t have the right delivery to improve them.
Here is an example of this:
This results in better user engagement and content performance. Improved delivery also results in increased dwell time and increases the chances of lead conversions through that content.
2. Improve the Diversity of Vocabulary
In content writing, fancy words and distinct terminology can leave a positive impact on readers, provided that the words are not difficult. Writers used to have to wrack their brains and consult thesauruses to find different words for the same terms.
However, with a paraphrasing tool, writers can find out these synonyms with no effort. Increasing the vocabulary used in a single piece of content is useful for many things.
It increases user engagement because using different words for frequently recurring terms breaks the monotony. It helps in keeping the reader’s attention.
From an SEO (Search Engine Optimization) standpoint, an increased vocabulary is good because it can prevent keyword stuffing. Paraphrasing tools can simply give a writer more variations of a keyword.
In the example shown, you can see that “farming tools near me” was being used a lot, so the tool changed it with “agricultural equipment”.
This allows the content to rank for said keywords and it also signals the intent of the content more clearly to search engines. Which further enables them to match it to relevant search queries more efficiently.
And that’s how paraphrasers improve content quality by increasing the vocabulary used in it.
3. Decrease the Reading Difficulty
The quality of writing depends heavily on the fact that it is readable by most of its audience. Since the content is being used for marketing purposes, it is mandatory for it to be understood by different demographics.
Writers understand that the people who may read their content might not be fluent in the language. There are plenty of reasons for that. It could be that they are simply too young to understand difficult words and phrases or they are learning a second language.
However, sometimes writers unintentionally resort to using advanced vocabulary. This can happen simply because the writer is unable to explain something in layman’s terms.
A paraphrasing tool can help with this issue/problem/predicament. There are plenty of paraphrasing tools available that come bundled with special modes that increase the readability of the text.
They can paraphrase the text and replace any difficult terms and phrases with their easier synonyms. This improves the content quality as more people can read it and it is also great for SEO.
It can drive more lead conversions, increase dwell time, and possibly reduces the bounce rate.
4. Reduces Repetition
In content writing, writers can sometimes fall prey to repetition. This usually occurs when they have really similar keywords to work with or when the topic is too specific.
In such cases, they tend to reuse certain terms many times throughout a single article. This is not good for readability, user engagement, and even SEO.
Readers can get bored and lose interest if they keep viewing the same few terms over and over again. Using similar keywords too many times can result in keyword stuffing, which is a black hat SEO technique.
Both of these outcomes are bad for content performance. Keyword stuffing results in penalties such as rank reduction or the complete removal of that page.
Crutch words are another thing that causes repetition. These are words and phrases that writers like to use a little too much.
With paraphrasing tools, all of these problems can be removed at once. They can simply replace all instances of a repetitive word/phrase with a unique synonym. This way you can avoid keyword stuffing, reduce the reliance on crutch words, and remove repetition from your content.
5. Remove Plagiarism
There are plenty of types of plagiarism and they are all considered unethical. However, there is one type called “accidental plagiarism”. It does not occur due to malicious intent on the author’s part, but simply because of oversight or coincidence.
Regardless, it is also penalized in the same manner as any other plagiarism. This can be catastrophic as search engines penalize plagiarized content by reducing the rank of the website or removing it from the index.
To remove such instances of plagiarism, writers can simply use paraphrasing tools to paraphrase the duplicated parts. A paraphrasing tool can rephrase the entire passage that was plagiarized and make it completely unique.
Of course, if some piece of content from another was used then it should be properly cited as that is the right thing to do. Avoiding accidental plagiarism is mandatory. Without it, search engines will simply dismiss it as low-quality content.
Conclusion
And these were five ways in which content quality is improved through paraphrasing tools.
Content quality is an important aspect of content marketing. If the content is not high-quality enough, readers will not engage with it. This makes it impractical for marketing.
With paraphrasing tools, the quality of the content can be improved in various ways. The most useful ways in which content can be improved are by enhancing its delivery, diversifying the vocabulary used, decreasing reading difficulty, reducing repetition, and removing plagiarism. A lot of paraphrasing tools are available for free and quite a few of them don’t require an account either. Hence, employing
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