Which of the following statements is true of product
lines?
a. They limit the product choices offered
to customers to one or two product items.
b. They provide economies of scale in
advertising.
c. They require greater transportation and
warehousing costs than product items.
d. They increase a firm’s manufacturing
and inventory costs. Which of the following statements is true of product
lines? Which of the following statements is true of convenience
products?
a. They are shopping products that are not
actively sought after by consumers.
b. A consumer is unwilling to shop
extensively for convenience products.
c. A consumer is unwilling to accept other
substitutes for convenience products.
d. They are shopping products that are
perceived to be similar in features.
Which of the following statements is true of convenience
products?
Product line is the total of all the products offered by a
company under one single brand. A company can market its offerings
by incurring less expenditures via promoting same products in
single promotional activity. For example, different variants of a
soap can be promoted in a same television advertisement. Thus,
helps a company to save money via economies of scale in
advertising.
Hence, option b. is the right answer.
A convenience product is the one for purchasing which a
customer makes very little effort. Also, such products are bought
by the customer very frequently.
A person can purchase convenience goods depending on the
criticality of their need. They can switch to other related
products if their usual product is not present. For example, a
person can buy coffee from either Starbucks or Mc Donald’s
depending on the availability and nearness.
Thus, the correct answer is option d. i.e. they
are shopping products that are perceived to be similar in
features.
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