Your social media manager knows the password to your Facebook page. Nobody else does. And honestly, you’ve never thought much about it because everything’s been running fine for three years.
Then she gets a new job offer. Gives two weeks notice. Forgets to hand over credentials in the chaos of wrapping up projects. Now what?
This Happens Way More Than You’d Think
Here’s the thing about single-admin setups: they work perfectly until they don’t. One person controlling your brand page means one person who can get sick, go on vacation, quit unexpectedly, or just lose their phone at a concert.
I’ve seen businesses locked out of accounts they spent years building. The recovery process through Meta’s support channels? It’s brutal. We’re talking weeks of back-and-forth, document uploads, and zero guarantees. Some companies have waited over a month just to prove they own their own page.
The frustrating part is how preventable all of this is. Adding a backup admin takes maybe ten minutes when you know the steps. Most businesses just never get around to it until something breaks. By then, you’re scrambling.
The fix itself is straightforward. The GoAudience.com guide on adding an admin to a Facebook page walks through the whole process. The tricky part is remembering to do it before you’re in crisis mode, not after.
Why “We’ll Deal With It Later” Always Backfires
There’s this concept in engineering called a single point of failure. Basically, it’s any part of a system that takes everything down if it breaks. Your lone social media admin? That’s exactly what they are.
And look, this isn’t about distrusting anyone. It’s about not putting all your eggs in one basket. Companies don’t keep financial records with only one person who can access them. Why would social media be different?
The Money Side of This
Losing access to digital assets costs real money. Harvard Business Review cites research showing companies lose around $12.9 million annually from poor data and knowledge management. Your Facebook page with 50,000 followers definitely counts as a business asset.
But it’s not just direct costs. Think about what happens when your page goes dark during a product launch. Or when angry customers post complaints that sit unanswered for a week because nobody can log in. That kind of damage is hard to quantify but very real.
Corporate social accounts get hit with takeover attempts about 30 times per year on average. More admins means more eyes on suspicious activity.
Setting Up Access Without Creating Chaos
You don’t need to give everyone full control. That would create its own problems. Facebook and Instagram have tiered roles for a reason.
Pick two or three people who actually need admin access. Your marketing lead, maybe a senior team member, possibly someone from leadership. These should be folks who understand your brand and won’t go rogue with the posting schedule.
Use the role hierarchy that’s built into the platform. The person answering DMs doesn’t need permission to delete your entire page history. Give people the minimum access they need for their actual job.
Keep a record somewhere secure (not a sticky note, please) of who has what access and why. You’ll thank yourself during the next employee transition.
Security Basics That Actually Matter
Two-factor authentication. Just do it. For everyone with admin access. This alone stops most unauthorized login attempts.
Password managers beat shared spreadsheets every time. If your team is still passing around login credentials in Slack messages, that’s a problem waiting to happen.
Pew Research shows 71% of American adults use Facebook. Your brand page is a valuable target. Run access audits every quarter to catch permissions that should’ve been revoked months ago.
And have a succession plan. When someone leaves, there should be a checklist that includes transferring social media access. Not “we’ll figure it out,” an actual documented process.
The Bottom Line
Your social media presence represents years of work. Audience building, content creation, community engagement. Protecting it with multiple admins isn’t paranoid. It’s just common sense.
Small businesses might be fine with two admins. Larger companies probably need access spread across teams and time zones. The right number depends on your situation, but the right number is never one.
Set this up now while everything’s calm. Future you will appreciate it.
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