Why does Jason Derulo say Aluka Heights in his songs?

Idkk why

its beluga heights
…Derülo has been writing songs for artists including Diddy, Danity Kane, Donnie Klang, Sean Kingston, Cassie, and Lil Mama since he was 16, intent on becoming a solo performer. After attending performing arts schools and honing his talents as a singer and dancer (plus acting in theatre productions like Ragtime and Smokey Joe’s Cafe), Derülo won the grand prize on the 2006 season finale of the TV show Showtime at the Apollo. Derülo was discovered by music producer J. R. Rotem, who signed him to his record label Beluga Heights Records and Warner Bros. Records
….i think warner bought them out too…

Jason Derulo is saying “Beluga Heights,” which is his record company. Lil Wayne also says “Young Money” in his songs, and 50 cent says “G-Unit.” These are their record labels. Lady Gaga often says “Cherry Cherry Boom Boom,” the name of her producer. Many other rap and hip-hop artists say this in order to make their labels known – it’s good advertising for the labels and pays them tribute in the songs that they produced.

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