Which of the following statements about culture is true?

1. Which of the following statements about culture is true?
Select one: a. Culture is dynamic. b. Culture is transmitted from
one generation to another. c. Differences in culture over time and
from nation to nation add to the complexity of marketing. d. ulture
is learned. e. All of these statements about culture are true. 2. Which of these factors can be a basis for geographic
segmentation? Select one: a. Population density. b. National
boundaries. c. Neighborhoods. d. City size. e. All of the
above. 3. In deciding on target markets, marketers must consider what
they know about . . . Select one: a. the current size of the
market. b. how the target fits the firm’s overall objectives. c.
what kind of potential competition exists. d. the forecasted market
size. e. All of the above.

1. Correct answer is option e i.e all of these statements about
culture are true.Culture is dynamic as it changes all the time in
various ways.Culture changes from region to region,country to
country as well as generation to generation.Culture changes when
the surrounding or the environment in which it exist
changes.Culture is transmitted from one generation to another
through the process of cultural transmission.People learn their
culture primarily from their family.Culture also differs from
country to country which increases the complexity of marketing as
the marketer needs to take into consideration the cultural
interests of all the customers who are culturally
diversified.Culture is learned.A person is not born with the
knowledge of its culture ,rather they learn their culture from
their family and society who share the same cultural values and
beliefs.
2. Correct answer is option e i.e All of the above.A market can
be geographically segmented on the basis of population
density(urban,suburban,rural),national boundaries and
neighbourhoods which is a segmentation by region and city size(size
of the area,population size and growth rate)
3. Correct answer is option e i.e All of the above. All the
above factors are the most important considerations for the
marketer while deciding the target market,what is the current size
of the market,the fitness of the target market with the overall
objectives of the organization,The type of competition existing in
the market and the forecasted market size i.e how much the market
is expected to grow.

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