Which of the following choices is a way that big data and data science can help today’s marketer?

10 points    10 points    QUESTION 9 QUESTION 9
True or false: The top position on a search engine results
website that attracts the most attention is also the most
profitable position for a search advertisement.
True or false: The top position on a search engine results
website that attracts the most attention is also the most
profitable position for a search advertisement. True False 10 points    10 points    QUESTION 10 QUESTION 10
Which of the following choices is a way that big data and data
science can help today’s marketer?
Which of the following choices is a way that big data and data
science can help today’s marketer?

The use of big data helps in marketing decision making because
it keeps marketing information more “pure” by eliminating other
business units from the marketing decision-making process.

Big data can help firms react to market conditions more quickly,
leading to optimized pricing practices.

Data science has helped simplify promotional decisions because
it has shown that simple promotions reaching large audiences work
the best.

Real-time inventory management often helps marketers plan
promotional campaigns that are more effective.

Big data has been useful in determining what other companies a
firm should merge with to be a more effective marketer.

The use of big data helps in marketing decision making because
it keeps marketing information more “pure” by eliminating other
business units from the marketing decision-making process.

Big data can help firms react to market conditions more quickly,
leading to optimized pricing practices.

Data science has helped simplify promotional decisions because
it has shown that simple promotions reaching large audiences work
the best.

Real-time inventory management often helps marketers plan
promotional campaigns that are more effective.

Big data has been useful in determining what other companies a
firm should merge with to be a more effective marketer.

The use of big data helps in marketing decision making because
it keeps marketing information more “pure” by eliminating other
business units from the marketing decision-making process.

The use of big data helps in marketing decision making because
it keeps marketing information more “pure” by eliminating other
business units from the marketing decision-making process.

Big data can help firms react to market conditions more quickly,
leading to optimized pricing practices.

Big data can help firms react to market conditions more quickly,
leading to optimized pricing practices.

Data science has helped simplify promotional decisions because
it has shown that simple promotions reaching large audiences work
the best.

Data science has helped simplify promotional decisions because
it has shown that simple promotions reaching large audiences work
the best.

Real-time inventory management often helps marketers plan
promotional campaigns that are more effective.

Real-time inventory management often helps marketers plan
promotional campaigns that are more effective.

Big data has been useful in determining what other companies a
firm should merge with to be a more effective marketer.

Big data has been useful in determining what other companies a
firm should merge with to be a more effective marketer.
10 points    10 points    QUESTION 11 QUESTION 11
After a few years of work in the marketing department of a
small firm, you are placed in charge of the firm’s inbound
marketing. What are you most likely to be in charge of?
After a few years of work in the marketing department of a
small firm, you are placed in charge of the firm’s inbound
marketing. What are you most likely to be in charge of?

The firm’s efforts in creating and placing television and print
advertising

Creating content for and monitoring consumer actions on the
firm’s social media platforms, such as Facebook and Twitter

Efforts of the firm to capture consumers no matter where they
are

Ensuring that consumers can find the firm when they search for
information on products and services

Creating display advertising, finding websites on which to place
such advertising, and ensuring that inquiries made from such
advertising are responded to properly.

The firm’s efforts in creating and placing television and print
advertising

Creating content for and monitoring consumer actions on the
firm’s social media platforms, such as Facebook and Twitter

Efforts of the firm to capture consumers no matter where they
are

Ensuring that consumers can find the firm when they search for
information on products and services

Creating display advertising, finding websites on which to place
such advertising, and ensuring that inquiries made from such
advertising are responded to properly.

The firm’s efforts in creating and placing television and print
advertising

The firm’s efforts in creating and placing television and print
advertising

Creating content for and monitoring consumer actions on the
firm’s social media platforms, such as Facebook and Twitter

Creating content for and monitoring consumer actions on the
firm’s social media platforms, such as Facebook and Twitter

Efforts of the firm to capture consumers no matter where they
are

Efforts of the firm to capture consumers no matter where they
are

Ensuring that consumers can find the firm when they search for
information on products and services

Ensuring that consumers can find the firm when they search for
information on products and services

Creating display advertising, finding websites on which to place
such advertising, and ensuring that inquiries made from such
advertising are responded to properly.

Creating display advertising, finding websites on which to place
such advertising, and ensuring that inquiries made from such
advertising are responded to properly.
10 points    10 points    QUESTION 12 QUESTION 12
Which of the following factors correctly explain(s) the
importance of social media for marketers?
Which of the following factors correctly explain(s) the
importance of social media for marketers?

Customers acquired through word-of-mouth avenues are worth twice
as much as are those attracted through other channels.

According to Intuit co-founder Scott Cook, “A brand is no longer
what we tell the consumer it is—it is what consumers tell each
other it is.”

Social interactions contribute to the retention of existing
customers.

All of these factors correctly explain the importance of social
media for marketers.

McKinsey and Company estimates that between 20% and 50% of all
purchases are driven primarily by word-of-mouth
recommendations.

Customers acquired through word-of-mouth avenues are worth twice
as much as are those attracted through other channels.

According to Intuit co-founder Scott Cook, “A brand is no longer
what we tell the consumer it is—it is what consumers tell each
other it is.”

Social interactions contribute to the retention of existing
customers.

All of these factors correctly explain the importance of social
media for marketers.

McKinsey and Company estimates that between 20% and 50% of all
purchases are driven primarily by word-of-mouth
recommendations.

Customers acquired through word-of-mouth avenues are worth twice
as much as are those attracted through other channels.

Customers acquired through word-of-mouth avenues are worth twice
as much as are those attracted through other channels.

According to Intuit co-founder Scott Cook, “A brand is no longer
what we tell the consumer it is—it is what consumers tell each
other it is.”

According to Intuit co-founder Scott Cook, “A brand is no longer
what we tell the consumer it is—it is what consumers tell each
other it is.”

Social interactions contribute to the retention of existing
customers.

Social interactions contribute to the retention of existing
customers.

All of these factors correctly explain the importance of social
media for marketers.

All of these factors correctly explain the importance of social
media for marketers.

McKinsey and Company estimates that between 20% and 50% of all
purchases are driven primarily by word-of-mouth
recommendations.

McKinsey and Company estimates that between 20% and 50% of all
purchases are driven primarily by word-of-mouth
recommendations.

. The
correct answer is True.
Search engine results in the pages that
are displayed by the search engine like Google in response to a
user’s query. The search engine picks the keywords given by the
user and provides the results. The topmost result on the page will
have the highest bid and will attract the most eyeballs and clicks.
The more and more users will click on the topmost website,
the more will be the opportunity for the advertiser to promote its
brand on that page. Hence, the statement is true.

0.
Data science refers to the use of scientific methods and
processes to extract knowledge from the raw data and convert it
into meaningful information. Data science is used in various
marketing areas such as search engines, online marketing campaigns,
or customer engagements.
Option a is incorrect as data science does not eliminate the
other business units; in fact, it takes into consideration all the
aspects of the business while decision-making.
Option c is incorrect as there is no single way to promote and
reach out to a large audience.
Option D is incorrect as real-time inventory management is about
the use of barcodes or scanners to record inventory transactions
and not facilitate marketing.
Option c is incorrect as it is not part of the marketer but can
be useful for the strategist.
The correct option is b. Big data can help
firms react to market conditions more quickly, leading to optimized
pricing practices. The raw data can be converted quickly into
useful information for the business. The prices can be determined
as per the market and will result in better competition in the
market.

1. As per the
above situation, post working in the marketing department in a
small firm, the person is responsible for inbound marketing.
Inbound marketing is the creation of content
and experiences for the customer. It creates a connection with the
customer and tries to solve their queries.
Thus, the correct answer is Creating display
advertising, finding websites on which to place such
advertisements, and ensuring that inquiries made from such
advertising are responded to properly. The person will be
responsible for the creation of content for the website and respond
to their queries.

2. Importance
of social media for the marketer
Social media helps the marketer to connect with its customer,
increase brand awareness, and eventually boosts sales. It helps in
increasing the revenue of the company.
The correct answer is All of these factors correctly
explain the importance of social media for marketers.
Customers sharing their experiences on social media will give a
personal touch as well as an honest review about the product, which
will eventually promote the product. Interactions on social media
will help in the retention of the existing customers as it will
create a sense of belongingness and personal touch between the
customer and company.