When should product strategy focus on forecasting capacity requirements? OA. at the introduction stage of the product life cycle O B. at the saturation stage of the product life cycle ° C. at the growth stage of the product life cycle O D. at the maturity stage of the product life cycle O E. at the decline stage of the product life cycle
The correct answer is option C) at the growth
stage of the product lifecycle
When the company reaches the growth stage the sales volume
increases & it is important to understand the overall capacity
requirements. This is a stage where a company reaches a high
volume/growth point in terms of sales and there is a need to make a
forecast to make sure resources are there to meet the demand that
will exist in future.
The process of forecasting at the growth stage requires an
analysis of product lifecycle & customer feedback so that right
& accurate demand forecast is made.