5 Tips for Success as a Fashion Amazon Business

As one of the most popular categories on Amazon, clothing is among the most lucrative markets for third-party sellers. The platform sold more than $40 billion worth of apparel products in 2020 alone. If you are considering selling clothing on Amazon, now is the best time to do it.

The pandemic has altered the online buying landscape and the majority of shoppers now favor internet shopping since it is handy, quick, and inexpensive. Let’s go through various tips to teach you how to start an Amazon business and secure success as an Amazon fashion business owner.

Take advantage of PLM software

Companies and manufacturers that create, source, manufacture, and distribute products globally must have a single source to manage all data and procedures. A PLM system is a great solution for this.

By centralizing data management, product development can be accomplished more rapidly. In addition, the capacity to maintain a single version of the information for all product data is a fundamental business advantage of apparel PLM software. This helps mitigate compliance concerns.

Implementing a PLM system can also eliminate time-consuming tasks, such as duplicating data across many systems, double-checking data for errors, as well as help searching for missing data.

Finally, PLM has reached the point where its ROI potential offers a tangible commercial advantage. 

There are only two ways to increase profits: increasing revenue and reducing expenses. Revenue growth is four times more effective than cost reductions in terms of profit contribution. PLM solutions can handle cost control and cost savings in addition to enabling revenue growth.

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Group your products wisely

a laptop and a cup of coffee

Pay-per-click (PPC) marketing is one of the most straightforward approaches to attracting website visitors. When you use it, it’s crucial that you segment your products according to a certain style or category.

Never divide one product into many campaigns just because it comes in different sizes. Instead, you should make sure that each of them is filed under the appropriate category of keywords. With this approach, it will be simple for you to generate an advertisement that addresses all of the attributes of these products at the same time.

Do the segmentation right

The significance of this cannot be overstated.

On the internet, there are a large number of fashion products that have many listings, and the only distinction between them is that they come in a variety of sizes. Your business operations will not be as efficient and effective if you do this.

Customers will have a simpler experience browsing and selecting products from your store if all of your available sizes are included together in a single listing. This way, they don’t need to go to another listing only to select a different size.

Even though the vast majority of businesses never make this mistake, there are still a significant number of new sellers who are not familiar with the platform and keep making similar mistakes as a result.

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Pick a good fulfillment method

a remote worker

How exactly will the customers obtain their products? You have the choice between Fulfillment by Merchant (FBM) and Fulfillment by Amazon (FBA).

When you sell clothing through Amazon’s Fulfillment by Amazon (FBA) program, Amazon takes care of inventory storage, packaging, shipping, handling customer service issues, and accepting returns.

Although you will be required to pay for these services and fees, you will have less work to do on your end as a result. You will also be eligible for extra selling advantages, such as Amazon Prime eligibility after you become a member.

Choosing the FBM method, on the other hand, grants you increased control over delivery and customer service. You have the option of including personalized notes with the order, as well as having the peace of mind that the things are packaged safely.

This will result in more work for you, but the margins for your storefront will be significantly larger.

Be careful with product listings

Your choice of clothing needs to be immediately noticeable in the abundance of choices customers can find online. When creating a listing for a product, it is really necessary to select a photo that is both appealing and of good quality.

Be sure that everything is in focus, that the item is shown in its entirety, and that it is displayed on a live model rather than on a hanger.

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Next, you have the opportunity to educate customers about the apparel by using the title, which has a character limit of 200. You may specify the name of the brand, the material, the color, the size, or any number of other important selling aspects.

Make use of bullet points and brief paragraphs to elaborate on those characteristics inside the main body of the listing. Here, you can integrate your target keywords in a natural way.

Last but not least, you have the option of uploading up to four more pictures of the product. These pictures can display the item in a variety of colors or on a variety of models.

Final thoughts

Amazon is currently the largest clothing retailer in the United States. There are millions of American consumers that purchase there for apparel, and vendors may make substantial profits.

Nonetheless, this market is quite competitive. To be successful, your store must have a professional appearance, but it also has to be laser-focused on your chosen brand and consumer base.