Look at the advertisement.which best describes the persuasive media technique used in this advertisement? flattery, because it implies that the viewer has the power to stop the fluflattery, because it implies that the viewer can others stop the flubandwagon, because it implies that the viewer should join others in stopping the flubandwagon, because it implies that the viewer is at fault for not s
Flattery, because it implies that the viewer has the power to stop the flu. Explanation: This ad uses the media technique of flattery. The ad tries to convince the viewer that he is particularly powerful and important because he has the power to stop the flu. Moreover, he does not encourage him to collaborate with others. He simply states that it is he who holds the possibility of stopping the infection, and in this way it motivates him to act.
Persuasive business letters are letters written in great detail which describes in length the strategies, practices, and tools required in order to reach a certain goal. These letters are considered official paperwork that represents your personality. Which is why they are sent out to official business partners as well as potential clients/users so as to detail your plan to them. Vendors do not need to know the inner workings and practices which is why they are excluded from the list. 2. C. Convincing readers that the action you propose in easy.Explanation: The AIDA format is a widely used marketing practice that stands for Attention, Interest, Desire, and Action. Of these 4 phases, the action phase entails all the information that the reader needs in order to properly understand the actions needed in order to either make a purchase or at the very least to fully make the intention of making a purchase. Which is why the language used needs to be convincing so as to make the reader as comfortable as possible. 3. A. builds desire by emphasizing how inexpensive the solution isExplanation: The AIDA format is a widely used marketing practice that stands for Attention, Interest, Desire, and Action. Through this letter, the objective is to convince the reader to feel the need, or desire, to make the purchase. Which is why great emphasis is put on the solution itself and how easy it is to implement. This can be done via showing how inexpensive it is, like in this case, or how easily implementable it is through other means. But regardless of the reason, it must emphasize and entice the reader into realizing how much they want the product. 4.
A. please return the enclosed coupon by June 15 for your free oil and filter change.
Explanation: It is widely believed that the best way to make a concluding statement is to give the reader an incentive to reply, without setting very strict deadlines or conditions. As in the case above, the correct answer choice provides the reader with an incentive to answer by the 15th of June. Unlike the other options which either do not make the incentive clear to the reader or provide no incentive at all, the correct choice is tailored towards that specific reader and makes the message very clear. 5.
C. logical, emotional Explanation: The objective of a persuasive message is to entice and convince the reader. Which is why it is very important to make the reader fully understand the product, realize its need and evaluate its affordability and/or feasibility. The best way to achieve this result is to form a logical argument so that the client fully understands both the need of the product and its uses, as well as, provide an emotional backing to that logical argument stating how much better they’d be through its use. Thereby fully captivating the reader. 6.
C. quickly getting to the point of the message
Explanation: In writing a persuasive message, the structure of the message is very important. Rather than blurting out as much information in a small amount of time, or conversely, giving very little information, the best option is to provide an appropriate amount with proper structure. Which is why things like using positive language, being mindful of one’s culture and heritage, and building credibility are important. 7.
B. emphasizing how horrible your company’s customer service department is
Explanation: While writing a persuasive message it is imperative to focus on what you and your company is best at and to play at your strengths. Mentioning the weaknesses and shortcomings of your company will almost always lead to a detrimental effect on the reader. Which is why it is a good practice to provide solutions and workarounds for any issue that may arise, rather than highlighting faults and thereby losing clients. 8.
D. By as many types and as much information as possible
Explanation: The purpose of marketing and sales letters is to provide the reader with any and every way that the product can be used to solve a problem, and how it can be put to use. For this purpose, the reader needs to know all the types of products and all relevant information so they can make the decision of whether it helps them with their problems or not. 9.
D. Attention, interest, desire, action
Explanation: This one is pretty self-explanatory. AIDA is a marketing model that is used to detail all the steps involved in the decision-making process of the consumer. It starts from where the consumer first hears of it (Attention), to the specific steps required in order to help the consumer make the decision of buying the product (Action). This is one of the longest and most widely used models in marketing. Please Check the attachment for the remaining answers.
The answers are provided below Explanation: 1. What is Persuasive Writing? Persuasive writing is a form of writing that is used to convince the readers to believe in an opinion or an idea and hence do an action. Examples of persuasive writing are reviews, proposals, editorials, criticisms, reaction papers, and advertisements. 2. Another name for Persuasive Writing is argumentative essay. Argumentative essays are also designed in order to persuade readers to support the viewpoint of the writer on a particular issue. 3. What is the objective of writing persuasive essays? The objective of writing persuasive essays is to persuade and convince the readers to agree towards a certain viewpoint, idea or opinion. 4. What is Letter Writing? Letter writing is an exchange of printed or written messages. A letter is a written message that can either be printed on paper or handwritten and is usually sent to the recipient through a post in an envelope, or through a mail. 5. List three types of Letter Writing. The three types of letter writing are formal, informal and semi-formal letter. A formal letter is an official letter that is written in a formal language. Formal letters are typically written for official purpose to organizations, seniors, dignitaries, authorities, colleagues, etc. An informal letter is not an official letter. It is a letter that is written to family members, friends, or an acquaintance. A semi-formal letter is a form of letter written to someone one knows but may not have a cordial relationship with. An example is letter written to the school teacher or school principal. 6. List the parts of an Informal Letter. The parts of an informal letter are: • The Heading: It includes the address, and the date. • The Greeting: The greeting usually ends with a comma. It typically starts with “dear” after which the person’s name or relationship is written e.g. Dear Tom,. • The body: This is the main text. It includes the message to be passed across. • The complimentary close: This contains few words that are on a single line and ends in a comma. • The signature line: Here, the signature of the writer is written column as the close. 7. What is Descriptive Writing? Descriptive writing is a form of writing that involves using words to paint a. It is used to This process describe people, events, places, and objects, by using suitable details. 8. Words used to describe people, places, things etc. are known as Adjectives. Adjectives are the words used to modify a noun. Examples are big, beautiful, tall etc.
A) flattery, because it implies that the viewer has the power to stop the flu
C. The speaker emotionally calls upon American citizens to be united in pursuit of ideals Explanation: Hope this helps!
D. The speaker emotionally calls upon American citizens to be united in pursuit of ideals. Explanation:
Explanation: In Birmingham, Alabama, in the spring of 1963, King’s campaign to end segregation at lunch counters and in hiring practices drew nationwide attention when police turned dogs and fire hoses on the demonstrators. King was jailed along with large numbers of his supporters, including hundreds of schoolchildren. His supporters did not, however, include all the Black clergy of Birmingham, and he was strongly opposed by some of the white clergy who had issued a statement urging African Americans not to support the demonstrations. From the Birmingham jail, King wrote a letter of great eloquence in which he spelled out his philosophy of nonviolence:Near the end of the Birmingham campaign, in an effort to draw together the multiple forces for peaceful change and to dramatize to the country and to the world the importance of solving the U.S. racial problem, King joined other civil rights leaders in organizing the historic March on Washington. On August 28, 1963, an interracial assembly of more than 200,000 gathered peaceably in the shadow of the Lincoln Memorial to demand equal justice for all citizens under the law. Here the crowds were uplifted by the emotional strength and prophetic quality of King’s famous “I Have a Dream” speech, in which he emphasized his faith that all men, someday, would be brothers.
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